# Manage Releases and Customers for your App

A unified platform bringing everything you need to efficiently manage releases, channels, and customers for your K8s-based app.

## Replicated Value

Replicated brings everything you need to efficiently handle the toughest requirements around delivering your app to your customers. Our platform is designed around the needs of your organization to help simplify complex tasks. Don’t try to build all these capabilities yourself! Instead reduce your effort and cost with a trusted solution.

## How it Works

## Package a Production Application

1. Your app should already be containerized for K8s and architected to be cloud-native
2. Upload to a public or private registry, or use ours!
3. Define your app with YAML manifests, K8s operators, and/or Helm

## Manage Releases, Channels, and Versions

1. Define channels like alpha, beta, or GA, and add semantic versioning
2. Manage releases with CI/CD methodology and/or SaaS offerings
3. Promote new releases when they are ready to go

## Define Application Configs

1. Use basic and custom fields to specify details
2. Set up manifests or custom resources
3. Define the order of operations

## Define Licensing and Entitlements

1. Add new customers for your app
2. Create community and enterprise license offerings
3. Manage granular feature entitlements

## Choose how you want to work

1. Use our vendor portal GUI to manage releases
2. Leverage CLI controls for scripted automation
3. Get visibility on adoption of versions

## How it helps

### Business benefits

- Ship features faster
- Reach more customer environments
- Lighten the manual admin burden
- Drive adoption of new releases
- Monetize premium editions and features
- Improve reliability and install predictability

### Technical benefits

- Reduce release process complexity
- Standardize configurations
- Maintain environment flexibility
- Work with proven tooling
- Choose how you want to manage
- Complement Helm capabilities
- Test releases and configurations

## Measurable impact

Track your improvements on how you manage releases with key performance metrics like deployment frequency, upgrade success rate, new feature adoption, trial conversion rate, time saved by not building and maintaining your own tooling, reduction in support calls, improved customer satisfaction, win rates, and incremental revenue.

# Vendor Success

GitGuardian Increases Revenue and Agility With Replicated - YouTube

## Explore the Replicated Platform

See how Replicated supports every piece of the Software Distribution Lifecycle.

## Learn more

**Testing Releases in Customer-representative Environments** \
Automatically test your new releases on truly customer-representative environments—same cloud provider, same Kubernetes distribution and version, and even the same entitlements and configuration.](https://www.replicated.com/blog/testing-releases-in-customer-environments)  
**Helm alone is not enough (for commercial software distribution)** \
We love Helm! But, using just Helm for commercial software distribution can only take you so far. Luckily, Replicated's new features perfectly complement Helm to supercharge your deployments.](https://www.replicated.com/blog/helm-is-not-enough-for-commercial-software-distribution)  
**Step-by-Step Guide: Troubleshooting a Failed Deployment Using the Compatibility Matrix** \
Our own internal support team utilizes the Compatibility Matrix to re-create unique customer environments. Evans Mungai, Sr. Customer Reliability Engineer, walks through this process.](https://www.replicated.com/blog/step-by-step-guide-troubleshooting-a-failed-deployment-using-the-compatibility-matrix)

## Ready to get started?

Explore the product further, or create an account now and start exploring in a Free Trial. You can also contact us if you'd like a demo or to discuss one of our pricing plans.